Sales and Marketing

Our focus is on selling the value of the audience rather than just the panels and their size.  This distinction is crucial to understanding the true value of one site over another.  In a marketplace where product homogenisation and commodity selling are becoming the norm, it is also what distinguishes us from other out-of-home advertising companies.

• CBS Outdoors brings ground-breaking thinking and insights about audiences on the move.  We understand how they interact with outdoor media and how brand owners can best gain advantage from those interactions.  We continuously invest in independent research studies to gain critical and objective insights that are used to support compelling arguments, championing the unique value of the out-of-home medium.
• Significant CBS Outdoor proprietary research projects include “Europe on the Move”, a pan-European study of 9,000 consumers, their travel patterns and behaviours while out of the home.
• CBS Outdoor is an active member of all major joint-industry audience research projects including JNOR in Northern Ireland.
• We maintain a policy of proactively diversifying our revenue streams.  Where many media owners concentrate their efforts on major national brand campaigns and advertising agency business, we build a mix of both long and short-term, local and national revenue streams.  We explore every revenue opportunity using our dedicated sales teams, structures and management practices.
• To give smaller clients who do not work through advertising agencies, easy access to our products, we offer a full end-to-end service, including access to artwork designers and professional poster print buyers.