Belfast

Belfast is rated within the top five fastest growing regional economies in the UK, with £5bn of investment and 35,000 new jobs created in Belfast in the last decade.  The city is the main centre for business in Northern Ireland with over 28% of all jobs located here.  Not only are a large proportion of jobs located here, but the average annual wage in Belfast is £27,000, compared to £19,000 elsewhere in NI, demonstrating the importance of the audience to both Local and National advertisers.

Belfast City has a population of circa 220,000, with the Greater Belfast area having a population of around 530,000 people.  Further to this there are 7.1 million high-spending visitors who come to the city each year, demonstrating Lonely Planet’s description of Belfast being a “city on the rise”.

This huge concentration of people is so much easier to target than anywhere else using the 12 high frequency Metro bus corridors.  Belfast Metro has the means to deliver an advertisers’ message to an unprecedented footfall.

The huge investment in Belfast has seen many re-generation projects across the city making it not only a business hub, but also a social and living hub for many.  Some of the landmark projects include; the Cathedral Quarter, Victoria Square, Titanic Quarter, St. Anne’s Square and the city centre Streets Ahead project.

So, wherever and whoever you wish to target, from food and drink to higher education, Belfast’s arts and cultural hotspot, the Cathedral Quarter to Fashionistas at Victoria Square, CBS Outdoor has the solution and every demographic can be easily targeted effectively.