68 million

bus passenger journeys were made last year in Northern Ireland

Province-wide

Using Bus across NI offers an extremely quick way to reach a province-wide audience.

  • Buses go where people go this can be demonstrated by the number of journeys on Bus last year: 68 million
  • Bus fits with the way the NI public live their lives
  • Bus is part of the social fabric of Northern Ireland
  • Bus mirrors population distribution, thus delivering a campaign presence where it matters most!

If your objective is to get your product or brand seen by the vast majority of the Northern Ireland consumer public extremely quickly, there is no better medium than Bus. Bus advertising is highly flexible, and can achieve anything from generating province-wide coverage and ensuring brand fame, to a more targeted campaign in order to reach a particular audience.