News

What’s going on at CBS Outdoor Northern Ireland?  Find out all the latest news on our products, innovations, people and culture.

31 January 2012

On the move

Welcome to the CBS Outdoor On the move, a monthly newsletter featuring news and updates from CBS Outdoor N.Ireland and our markets. Our first edition features news stories from FASA British Heart Foundation Digital UK Outdoor Media Centre Mercedes Benz Swords Pavillions To view the first edition please click the imag...

27 January 2012

Health Minister launches Heart Attack Awareness Bus Ads Campaign to help save lives

‘Nearly one third of people with heart attack like symptoms wait over 12 hours to call for help’ Health Minister launches Heart Attack Awareness Bus Ads Campaign to help save lives Nearly one third (30%) of people suffering heart attack like symptoms waited 12 or more hours before calling for help. These audit results ...

12 January 2012

The effect of Outdoor on the path to purchase

The Outdoor Media Centre has launched a new study to find out how advertising affects the consumer journey and path to purchase. The study, by ICM Research and On Device Research will consult media agencies to understand how they use customer journey maps to help structure design. 1,500 British adults will be examined...

18 November 2011

Holidays are coming with Northern Ireland Media First Coca-Cola PurchasePoint dispensers

Photo left to right: Cathy Kerr (Kinetic Belfast) & Roisin McIlduff (CBS Outdoor Northern Ireland). Getting the holiday season started in style, Coca-Cola unveiled their new out of home campaign using Northern Ireland Media first PurchasePoint dispensers to reward loyal customers at two Tesco Extra stores – Knockn...

18 November 2011

firmus energy lights up the town with NI Media First illuminated LED T-Sides

Photo left to right: Nuala Meenehan (CBS Outdoor Agency Account Manager), Wendy McKnight (Genesis Advertising, Media Director), Loretta Murphy (Genesis Advertising, Account Director), Michael Scott (firmus energy, Acting General Manager), Joanne Holland (PML, Account Manager) and Martin Heatley (CBS Outdoor, General M...