Photo left to right: Cathy Kerr (Kinetic Belfast) & Roisin McIlduff (CBS Outdoor Northern Ireland).
Getting the holiday season started in style, Coca-Cola unveiled their new out of home campaign using Northern Ireland Media first PurchasePoint dispensers to reward loyal customers at two Tesco Extra stores – Knocknagoney Road and Newtownbreda.
The PurchasePoint 6 sheet panels are specially adapted to include a dispensing unit ensuring increased levels of engagement between brand and the target audience at the point of purchase. Located in unmissable locations, at the store entrance, shoppers are encouraged to “Wave your hand here, and a Coke will appear”.
It is anticipated that the two PurchasePoint specials will dispense an average of 12,000 mini cans of Coca-Cola and Diet Coke across the campaign period.
The dispensing specials will run for 3 cycles in the lead up to Christmas, and are supported by standard PurchasePoint 6 sheets across the CBS Outdoor NI network.
The campaign was developed and devised by Universal McCann Dublin and planned and bought by Kinetic Northern Ireland.
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For CBS Outdoor and PurchasePoint advertising enquiries, contact:
Ryan Hoy Tel: 028 9032 2333