Photo left to right: Nuala Meenehan (CBS Outdoor Agency Account Manager), Wendy McKnight (Genesis Advertising, Media Director), Loretta Murphy (Genesis Advertising, Account Director), Michael Scott (firmus energy, Acting General Manager), Joanne Holland (PML, Account Manager) and Martin Heatley (CBS Outdoor, General Manager NI).
firmus energy has unveiled its new ‘10% cheaper than Phoenix₁’ domestic campaign using Northern Ireland Media first illuminated T-sides to create extra stand out and impact during the dark winter weeks ahead. The firmus energy T-sides are illuminated using LEDs strategically embedded into the main creative to highlight the core campaign message. The unique T-Sides can be seen across Belfast’s Metro bus fleet in November and early December, encouraging Phoenix customers to “switch their home to 10% cheaper natural gas from firmus energy”.
T-sides are an extremely eye catching format that deliver high coverage and frequency in the greater Belfast area. During the winter months illumination is a key factor in determining advertising format selection. This new opportunity will ensure that firmus energy stands out from its competitors in the marketplace and captures the attention of its target audience.
The firmus energy LED T-sides are supported by full bus domination, utilising all bus advertising formats and additional Supersides to further engage audiences on the move across greater Belfast.
Michael Scott, acting General Manager for firmus energy believes this new technology will help the company to communicate more effectively with potential customers this winter.
This is a really exciting advertising medium and as firmus energy prides itself on being innovative and leading the way in the energy market, we are always looking at interesting and effective ways of communicating with customers and potential customers. I believe that these illuminated advertising panels will make the common sense message of switching your home to 10% cheaper natural gas₁ from firmus energy shine through to consumers during the cold, dark winter months.
Commenting on the new LED T-Sides, Martin Heatley, General Manager of CBS Outdoor Northern Ireland said "It’s great to have a local advertiser utilising this media’s first opportunity in Northern Ireland, especially an advertiser such as firmus energy who has continued to invest in effectively reaching their desired target audience through a range of out of home advertising formats, despite the current environment".
The campaign was developed and devised by Genesis Advertising and bought by PML Northern Ireland.
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For CBS Outdoor and bus advertising enquiries, contact:
Name: Ryan Hoy Tel: 028 9032 2333
For firmus energy enquiries, contact:
Name: Sheelagh Wright at DCP Tel: 028 9040 2296
Notes:
₁Discounts in comparison to the standard published unit rates for Phoenix Supply’s Home Energy tariff (excluding direct debit discount) and Phoenix Supply’s Pay As You Go tariff. For credit customers, prices are at least 10% less in year 1 and 5% less in year 2. Credit offer is based on payment by direct debit, online account management and quarterly self meter reading. Direct debit discount and minimum usage charge applied quarterly. Discounts are valid from date of switch over the 24 months of the offer. For Pay As You Go customers, prices are 10% less until 31st January 2013 and 5% less from 1st February 2013 until 31st January 2014. Offers open until 31st March 2012. After end dates of the offers standard firmus energy tariff rates may apply. Terms and conditions apply. For more information call 0800 032 4567 or visit www.switchtofirmus.co.uk.