Fast Food

The fast food sector relies heavily on out of home as part of the mix. They use our inventory as a flexible reminding and reinforcing mechanism to TV, adding incremental reach to their heavy TV spend, and especially using our estate as point of purchase directional signposts to drive hungry people on the move into store.

Bus, especially Belfast Metro’s urban remit, delivers a rich audience for fast food advertisers to drive meal deals especially during different parts of the day; breakfasts, lunches, afternoons and evenings. Larger format high frequency T-sides and Supersides are used to trawl the high street daily with meal deals and any NPD announcement work amplifying their TV positioning.