The film industry releases need to launch fast to a young mobile audience, and the opening weekend is crucial in delivering those all important box office numbers. Outdoor works alongside TV to deliver mass day and date awareness. Bus delivers coverage and frequency fast; it connects with both primary and tertiary audiences with a true broadcast reach. In Belfast, T-Sides on Metro are crucial in delivering light TV viewers and the core cinema going audience: 15-34. Bus has become recognised by the film industry as the perfect notice board for all releases during the year.