Motors

The motor business uses CBS Outdoor for two main reasons - for driving awareness during new vehicle launches as an extension to TV and press and also used tactically to drive purchase and consideration.  The use of bus rears is of huge benefit to car manufacturers and local dealers as they deliver extended dwell time with ads, hardwiring tactical communications directly into the car cockpit, delivering both emotional and functional messages and often behaving more like online within the consideration process. It is often seen as a low cost platform to drive local awareness and to deliver crucial footfall into the dealerships.