Utilities

Advertising in the utilities sector is highly tactical and has many key drivers. Conveying heritage and encouraging consumer loyalty which sits at the heart of their communications. Bus has been an important part of the media mix when quickly informing consumers in a utility’s catchment area and is highly considered as community messaging, especially when ‘local community’ is paramount in plans.  Customer retention solutions are constantly in the mix, and as such Bus advertising, ‘thinking nationally, but acting locally’ is often used as the community glue that holds the other media channel components together.