In July 2007 a light weight T-Side campaign ran in Belfast city area to promote the release of Harry Potter & The Order of the Phoenix
Some of the key findings were:
- Exceptional spontaneous recall of the campaign – recalled by up to 41% of Target Audiences.
- With a visual prompt up to 52% of Target Audiences recalled the campaign.
- Campaign very well received & positive in terms of branding, message delivery (90% high)
- Strong delivery of Call to Action response (42% high)