Two further entries were Highly Commended

 

Yellow Brick Road for their creative entry ‘Grand Opera House; He’s Behind You’

and

AV Browne for their creative entry ‘RNLI; 21 Passengers'

 

Congratulations to both, you were pipped by the narrowest of margins!

 

Yellow Brick Road ‘Grand Opera House; He’s Behind You’

 

What the judges said:

Michael Maguire: "An excellent high impact message that instantly engages the viewers attention."

Noyona Chundur: "An eye catching design supported by clever messaging."

Aodheen O'Donnell: "A minimal number of words works perfectly for a T-Side - helped along by the complementary colours of both the creative and the bus"

Andrew Potter: "The powerful message, hooking into one of panto's great catchphrases swung it for this entry"

Hugh Black: "An excellent strapline, good use of the medium to show character and very eye catching."

 

AV Browne ‘RNLI; 21 Passengers'

 

What the Judges said:

Michael Maguire: "A very clever eye catching display that grips the viewers attention and projects the RNLI message"

Noyona Chundur: "An advertisement that achieves real emotional resonance through its strong design and branding."

Aodheen O'Donnell: "A simple but arresting creative. Words and image complement each other to deliver a powerful message, which utilizes the T-Side format effectively."

Andrew Potter: "A clever use of creative relating to the T-Side medium and the strong visual image using the space cleverly was impressive."

Hugh Black: "A strong message which links extremely well with the medium. Excellent use fo the T-Side to show the graphic while branding was well exploited."

 

To view all other entrants in the Creative Challenge, click HERE or to dowload a presentation of all entrants, click HERE.