eye for bus winner

Genesis Advertising for their creative entry ‘PSNI; Burglar Campaign’!

Congratulations Genesis Advertising!  

What the Judges said...

Michael Maguire: "Very clever use of display space to project a stunning message - very creative and gets straight to the point"

Noyona Chundur: "A clever design with prominent branding that uses the available space effectively- all supported by a clear call-to-action."

Aodheen O'Donnell: "[The design] made effective use of the T-Side shape. The eye is drawn to the window scene first and the words deliver a strong call to action - made stronger by the realism of the image."

Hugh Black: "The winner showed strong awareness of the issues along with use of the T-Side format. Very eye-catching - which helps deliver the message!"

Andrew Potter: "A simple direct message perfectly combined with a great creative image that used the medium perfectly, made this ad a winner."

Bro McFerran: "A great combination of a strong message, a clear message and great use of the medium make this a clear winner for me."

To view the commendations and judges comments, click HERE

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