61%

of Mainshoppers with Kids under 15 in Northern Ireland can be reached using PurchasePoints®

PurchasePoints®

About CBS Outdoor PurchasePoints®

PurchasePoints® are situated at shopping malls and multiple grocery retailers across Northern Ireland, providing coverage at Tesco, ASDA, Dunnes Stores, Supervalu, Sainsbury's and M&S.

There is no better way to influence shoppers near the point of purchase and take advantage of the diverse audience these panels can deliver. PurchasePoints® can be used as a standalone campaign medium or as a great addition to other 6 sheet activity.

During the recession, people made changes in how they spent their money. They stopped treating credit cards as cash and learned to save and wait. 87% of UK households made changes in reaction to the recession. Whilst the recession may have altered the way shoppers spend and how they shop in-store, as well as along the path to purchase, one thing remains unchanged… The NEED to Shop… and thus the need to remind shoppers of your products!

What better way to influence the shopper to put your product in their basket than through engaging them at the critical point of purchase?

To find out more about how PurchasePoints® can help you reach the valuable Northern Ireland Shopper, take a look at our PurchasePoints® ebrochure.